Birthday University

Speaker Biographies

A guest experience deep dive … learn, see, and do program

Frank Price

President FL Price / Founder Birthday University

FL Price is consulting and training firm for the amusement and leisure industries. Frank Price personally challenges new starts; modernizations and current owners with over 25 years’ experience, to deliver high level, quality guest experience. He specializes in providing online accessible tools to build engaging teams, including Ferret personality online application, which places individuals in the right role for their personality Frank designs and customizes key revenue center processes, including remarkable commercial birthday parties and group events, as well as the development of guest experience cultures. He develops the systems and processes that mold your business beyond the design and build phase, by redefining the way you do business. Frank founded Birthday University in 2000 to answer the need to produce high quality, profitable commercial birthday parties. Birthday University continues to tour in its 21st successful year, teaching businesses like Disney, Hershey Park, Bam, Hollywood Park, Andretti Thrill Park, San Diego Ice Rink, Roseville Skate Town, Ontario Science Center, Florida Aquarium, Rev’d Up Fun and thousands of other family entertainment enterprises. Frank instructs at Foundations Entertainment University and various industry conventions including IAAPA (International Association of Amusement Parks), IATP (International Association of Trampoline Parks), Bowl Expo, National Association of Farmers Agritourism, Ice and Gymnastic conventions and World Waterpark Shows.  

Russ Van Natta

VP of Business Development, Creative Works

Since his first job in high school as a party host for a laser tag facility, Russ has worked to make people happier through memorable experiences. Over the last 15 years, Russ has worked as a consultant for small businesses and Fortune 500 companies alike, covering infrastructure, sales, marketing, and design. As Vice President of Business Development at Creative Works, he focuses on building relationships with operators all over the world to help them become more profitable. Russ has worked with over 400 entertainment facilities on attractions mix, staff development and training, operating best practices, and more. 

Sherry Howell

Brand Engagement Director CenterEdge Software

Sherry Howell serves as the Brand Engagement Director for CenterEdge Software where she provides operational best practices and tools to help family entertainment and amusement clients operate more effectively. With over 12 years of training in the US and abroad, she often trains on areas such as sales, marketing, guest service, guest loyalty, training, and adult learning, leadership, and more. In addition to working with and coaching hundreds of
family entertainment venues since 2014, Sherry has also spoken at IAAPA, Euro Attractions Show (EAS), IATP (US and UK), Bowl Expo, the Laser Tag Convention, and at various seminars for other entertainment and amusement industries.

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