BRAND NEW PROGRAM
Sept 23rd & 24th 2010 Dallas TX (in conjunction with Foundations Entertainment University www.foundationsuniversity.com)
2010 … EVOLVING THE ATTARACTIONS BASED PARTY / GROUP PROGRAMS
For the past ten years BU has been training commercial birthday party and event facilities from around the world. Large park companies like Disney and Hershey Parks, Sahara Sam’s Indoor Water Park, Amazing Pizza Machine and Palace Entertainment Parks, to Roseville Skate Town, The Ontario Science Center, The Florida Aquarium, Hero’s, Giggley Kids and Jump Club. Why are these party programs booming and yet others are stuck in the same stale place they’ve been for years. Let’s take a fresh look back at what we have learned that works, what’s not working and why. I’ll challenge you to break out of those limiting beliefs and stale concepts that have kept you the same for years and show you how to evolve, even if you want to continue to be an attraction based program. We’ll start with the foundation of understanding the party or event consumer’s psyche. Then look back as history teaches us what not to do and understand why. You’ll get specific tools to evolve your concept, become unique and capable of mass customizing your events. You’ll learn a low cost marketing strategy; and how to add great service with those little extras that make the biggest difference. See how simple and inexpensive it really is to produce group events at higher levels of satisfaction and profit, no matter how large or small, multi attraction or neighborhood entity you are. Even if you’ve been to BU in the past and heard it before, this program will give you a fresh prospective, as well as an explanation why you are where you are today and the knowledge, tools and resources to change, if you choose.
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BU Masters Degree (2.5 Day Program)
Birthday University's two and a half day, hands on fun workshop covers each of these topics, with a goal of helping developers, owners, general managers and party managers grow their business to all new levels of party success.
The Business Of Birthday Parties a foundation to build on
The children's birthday party business has exploded in recent years with the growth of families and the desire to fulfill an important day in the life of their child. Competition for this growing market is no longer just the Family or Children's Entertainment Center Industry, but any number of family oriented businesses aimed at capturing a piece of this lucrative, billion dollar industry. Now more than ever, you must develop, focus and plan a sound strategy to differentiate yourself as the undisputed best, far above and beyond your competition.
Birthday Party Concepts The WOW!
"Wow", is when party clients & guests, walk out of your birthday party facility saying... "Wow I can't believe they did all that, just for me." Design and orchestrate your birthday parties to better the lives of your guest. Create positive emotional feelings, while eliminating negative emotions that surface, because of connections attached to their own past. It's crucial to deliver your birthday offering through an experience, meaningful to each individual's needs. Successful party facilities are shaping memories and transforming lives, by engaging guests in a very personal way.
Designing Or Reengineering Your Birthday Parties
Rise above non creative, copy cat, quick fix approaches, of designing your birthday party program. What makes you uniquely different, your identity and what you're "known for" is the essence of long term success and your most important asset. Create a single, clear cut, unique image that propels you above and beyond any other birthday party concept out there. Use a systematic approach to designing or enhancing your program, to enable you to duplicate a consistent presentation over time. Your birthday party vision story, is one of the main tools to achieve this result.
Birthday Parties... are much more than who's got the biggest or most play attractions.
"The draw" is the guest's anticipated fun & entertainment derived from your facility's "hardware" or tangible fun and play attractions. The "Software" are the intangibles you can't see or touch... but feel. The most powerful software concepts include high levels of human interaction, where guests actively participate in personalized experiences and unexpected transformations, that shape and better their lives forever.
Marketing Birthday Parties Effectively
A successful birthday party program involves learning the fundamentals of marketing. The first step is developing a unique selling position in a "good, better, best", packaging format. Then incorporate a systematic approach to booking, scheduling and up-selling party options, while developing fun and creative collateral materials to support it.
Developing A Team Of Party "Heroes"
Crucial to experiential birthday parties are the individuals who orchestrate the event. Working together as a team is the single most important element in determining the birthday child and parents' perception of the overall party. Understanding and developing the tools needed to find, recruit, hire, train and retain party "heroes" as well as a system to perpetuate the process, is essential for success.
Birthday Party Operations
Systems for planning, organizing and consistent presentations, are the main ingredients for duplicating high level birthday parties. A written process for each component of the party, check-in, fun and entertainment, party room and surprise activities are essential for a successful, long term program.
Tools To Engage
A good leader understands that their role is to provide a quality environment and the tools necessary for their team to succeed. Without giving the party team the correct tools and training to use them, you're handicapping their ability to succeed, before they even start. Friendly tools, tools to engage, transform, entertain, show you care and service recovery are but a few effective methods for enhancing birthday parties.
Duplicating And Improving Your New Concept
A system to define, measure and then take action to continually improve your birthday party presentation, has a huge impact on long term success. It's a never ending process, where the fun is in the journey; not the destination.
